Shouldn’t we be equally as particular about our makeup and hygiene products? We rub it into our pores and use it to conceal sensitive (and even sometimes irritable or inflamed) areas. Oughtn’t we to pay as much attention to our makeup ingredients as we do to the things we eat?

Here at Rosewater Spa of Oakville, we believe the answer is yes. And so does Jane Iredale, one of our favourite lines of skincare products.

Jane Iredale, founder of the eponymous company, was inspired by her career in the entertainment industry to develop a line of skin-healthy makeup; again and again, she saw actors and models struggling with heavy makeups that wreaked havoc on their skin. In 1994 she founded Iredale Mineral Cosmetics and became the first to supply the aesthetic industry with a line of makeup that actually had a positive impact on the epidermis.

Today Jane Iredale uses the highest quality ingredients and has even earned the Skin Cancer Foundation Seal of Recommendation, an honour bestowed only when a company can prove, with scientific data, that its products safely aid in protecting skin from the harmful effects of the sun. They’re also non-comedogenic, allergy tested, anti-irritant, and where preservatives are required, only natural preservatives (and never parabens) are added.

For those who always find themselves pressed for time in the morning and like to keep their beauty regimen to a minimum, several Jane Iredale products are multi-taskers and boast four-in-one benefits. The Amazing Base, PurePressed Base, Glow Time, and Dream Tint all function as foundation, concealer, sunscreen, and skincare provider.

Another fun fact: Jane Iredale minerals resist many of the ordinary annoyances of cosmetics. Because these minerals bind together upon application, they are resistant to smudging, smearing, or creasing as the day wears on.

We are thrilled to share that we recently introduced Jane Iredale lipsticks to our Boutique. The Triple Luxe Long Lasting Naturally Moist Lipstick™ offer a creamy, matte finish and comes in fifteen shades. (And we adore their sleek rose gold cases with magnetic enclosure––it’s such a lovely detail.) They contain a blend of antioxidant rich Moringa Oil, which nourishes the lips, as well as waxes and oils, which soften and infuse plenty of moisture. Tahitian vanilla and blackberry make these subtly sweet and fragrant. Basically, these lipsticks provide the simultaneous benefits of a lipstick and lip balm.

To learn more about the brand or to purchase a product from the Jane Iredale line, be sure to visit the Rosewater Boutique at 156 Church Street, Oakville.