Where did the business name ‘Rosewater’ come from?
Liz Belford
As we approach our 19th year in business in downtown Oakville and continue to ‘spa on’ into our 20th year I thought our readers might be interested or curious about knowing the origins and derivation of our company’s name.
20+ years ago, in the preliminary stage of writing my business plan it became crystal clear to me that in order to be a credible and authentic spa there had to be some type of water therapies in our offerings that would play an integral role in our services. I needed that word ‘water’ in the name.
At the same time we have seen a proliferation of spas that have popped up everywhere so it was important to differentiate ourselves from the pack.
Through a process of elimination I came upon the words ‘rose water’ which has been used since ancient times as an astringent in skin care, in nutrition and as a source of perfume. The actual process of making rose water is through steam distillation.
As soon as I said the word ‘rose water’ out loud I fell in love with this name and at that point my business plan took flight and the name became ‘Rosewater Spa of Oakville.’
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Meet the New Owner of Rosewater! Dear Valued Guests, It is with great pleasure that I reach out as Rosewater Spa of Oakville begins a new chapter. First and foremost, I want to acknowledge the incredible work that has gone into building The Rosewater Spa into the respected, trusted, and calming sanctuary it is today. Liz’s leadership over the past 25 years stands as a true testament to her dedication and commitment to creating a space where health, rest, and wellness are at the heart of every experience. Our community has been truly fortunate to see her vision come to life. I am honoured to continue this legacy and to work alongside you in upholding the same exceptional standard of service and personal care that Liz and her remarkable team have provided over the years. This transition feels especially natural, as Liz and I have shared a long-standing professional relationship. Many of you may recall when Rosewater Spa Burlington was located beside The Grace Clinic in Burlington, where our teams often collaborated in supporting client wellness and care. I am deeply grateful to build upon that trusted foundation. Looking ahead, our vision is to thoughtfully evolve Rosewater Spa of Oakville into a destination that beautifully blends Spa, Wellness, and Retail here in Oakville. We remain committed to maintaining the warmth, expertise, and excellence you’ve come to expect, while also welcoming your thoughts and feedback as we grow together. As part of this transition, please note the following important information: Our location remains the same, and we look forward to welcoming you at 156 Church Street, Oakville, Ontario. The Rosewater Loyalty Program will continue without interruption. Gift certificates previously purchased will be honoured until December 31, 2026. Thank you for your continued trust and loyalty. I look forward to meeting you and sharing in this exciting journey ahead. Warmly, Erin Grace, Owner
Exciting News: and a New Chapter for Rosewater! I am announcing a bittersweet milestone: after nearly 26 years of nurturing and building relationships with our amazing clients, I am thrilled to share the news that Rosewater has been sold as I now step into my next chapter. It has been an honour to provide an oasis of relaxation & wellness, and I am deeply grateful to every client, partner, and team member who has been part of this incredible journey. Thank you for the trust, loyalty, and support you have shown throughout the years. I am excited to introduce the new owner, Erin Grace, who shares my passion for wellness and is committed to continuing Rosewater’s tradition of exceptional care. Erin will bring fresh energy, new ideas and the same dedication to Beauty, Health & Wellness. Thank you for being part of my story. Here’s to the next chapter…full of growth, wellness, and endless possibilities. With gratitude and warm wishes, Liz Belford, Founder
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